Originally posted on 03/13/2019. Last updated 03/31/2023.
A practical aspect of any solid business is a well-articulated brand. A strong brand message helps attract customers and keep them coming back.
However, retailers often struggle to express their brand identity in small spaces. Here are some design tips to make the most out of your limited retail space and enhance your small business's customer experience.
1. Simplicity Rules
Start by brainstorming your company's mission statement, values, and culture. Then, trim a list of brand themes until you have one that expresses who you are and what you value. To express your brand identity in a small space, focus on a clear theme that will connect with your target audience.
Use this theme consistently throughout your design choices, from your social media account to your store's furniture, architectural installation, and architectural millwork.
2. Brighten up Your Space
The lighting in your space can create a welcoming ambiance and make your space appear larger. Increase foot traffic by using bright colors and track lighting to create an open and inviting environment that encourages customers into the store. Additionally, an eye-catching interactive display or window display can showcase your brand.
Customers can immediately notice the tone of a shopping experience–the more welcoming your store, the more likely they will check it out.
3. Lift Your Store With Shelving & More
With less floor space, you must strategically plan your layout and visual merchandising. You can build vertically to increase your store's size, but make sure your product displays are not too high, or customers may feel trapped.
Use additional shelving to reduce clutter and make your space appear larger. Finally, consider vertical displays and suspended mannequins to draw the eye upward without overwhelming customers.
4. Store Layout Opening Options
Maximizing the distribution of your products on your floor space is another important aspect of store planning. Organize your products based on their popularity, with the most popular items in central locations and less popular items towards the sides or back of the store.
This layout, paired with excellent customer service, will make it easier for customers to find what they're looking for and increase sales.
Get Professional Layout Designs for Your Retail Space
Are you looking for high-quality redesign options for your retail space?
For professional layout designs that utilize restaurant furniture, architectural installation, and architectural millwork, contact Ferrante Manufacturing. With over 75 years of experience, we can help you express your brand and attract new business through thoughtful renovations.
Contact us today to get started on your redesign project!