Running a restaurant involves making many decisions. While details, such as theme, menu choices, staffing, and other operational elements are necessary, one aspect of your business that shouldn't be overlooked is furniture. Attention to regulations and capacity is a must, but you also want to consider guest expectations because the restaurant furniture you choose can make or break your business.
You want guests to feel relaxed and comfortable during their time at your tables. What kind of seating will your target audience find inviting? Will they want benches, cushioned booths, or traditional tables and chairs? Many restaurant owners find mixed seating types to be a winning combination because it's space efficient and offers customers the choice to select their own comfort level.
It's essential seating fits well within your space and meshes well with the type of experience you want for your guests. When choosing seating, consider the demographic you're marketing to.
- Are guests expecting a private and more intimate experience?
- Will families be primary customers? If so, high chairs and boosters will be a consideration.
- Fine dining or casual? The furniture material you choose should reflect the dining experience itself.
- Is furniture easy to clean and maintain? Dirty or grimy buildup impacts a positive guest experience.
- Do chairs accommodate the height of the tables? Be sure seating is both compatible and complementary.
By effectively aligning your furniture with your guests' expected dining experience, you bring yourself another step closer to success.
Your seating should also reflect your brand—think about the color scheme, decorative accents, and finishes when ordering seating. Seating should compliment your overall theme. If your branding is misaligned, this could contribute to negative perceptions of your establishment and harm your reputation.
Furniture is a key component of restaurant success. Of course, budget cannot be ignored. While you want to select the ideal furniture, it's a significant investment. That being said, you want to get it right within a price range you can afford. Guests who enjoy their seating experience are more likely to return, perhaps even becoming regular customers.