A practical aspect of any solid business is a well-articulated brand. Companies do better when they offer a single message to their clients. A concise brand combines form and function, both what the service or product they provide is and how they offer it.
Retailers often struggle to express their brand identity in a small space. Find our best design tips for small retail spaces below.
Brainstorm then trim a list of brand themes until you have one that expresses who you are and what you value. Use this theme in all your design choices. Instead of trying to catch many different audiences with various ideas, hone your brand to speak to a specific audience.
Brighten up Your Space
The light in your space can help customers associate your space with open feelings. A bright color scheme and track lighting present a friendly space. Customers can immediately notice the mood of an area; the more welcoming the retail space, the more likely they are to check it out.
Lift up Your Store With Shelving and More
With less floor space, you will need to plan your area strategically. Reduce clutter with extra shelves. You can build vertically to increase how large your store appears, but make sure not to go too high, or customers may feel trapped.
Another option is to lift products or displays off the floor. A suspended mannequin can meet someone’s eye with more nuance than one standing on the floor.
Store Layout Opening Options
Maximizing the distributions of your products on your floor space is another important aspect of store planning. Track items for popularity and put them in central locations then less popular items can go to the sides or back of the store.
Are you looking for redesign options for your retail space? Contact Ferrante Manufacturing. Since 1946, we have helped clients express their brand and attract new business through renovations. Call us at (313) 571-1111 to get a bid on your redesign project.